Alessandro Digaetano Photographer

The Prasad's IMAX multiplex theatre is the temple of movies in Hyderabad. The Prasad's IMAX theater features world's most powerful projector that beams on 29 meters wide and 21.93 meters high screen. It also has a six channel sound system that puts across 12,000 watts of digital surround sound. There are 44 custom designed speakers equipped at strategic places in the theater to give the complete digital experience. This IMAX screen has 15-perforation and 70 mm format instead of usual 5-perforation and 70mm format. The 'rolling loop' technique ensures the smooth run of the movie on the screen. This Prasad's entertainment center, the first Multiplex theatre in Hyderabad, also sports five 70 mm screens along with the IMAX screen. Out of these five screens, four are being used for public exhibition and one screen is reserved for private shows. Along with the screen, the Prasad's also has foot courts and shopping malls that are spread over three floors of approximately 70,000 sq feet. *** General Caption *** The Telugu film industry is the second biggest film industry (sometimes called Tollywood) based in Hyderabad. Telugu is the second largest spoken language in India. After Bollywood, more movies are produced here every year, in Telugu as in any other language. The Ramoji Film City, founded by Cherukuri Ramoji Rao, better known as Ramoji Rao, an Indian businessman and media entrepreneur, also has what is claimed to be the largest film studio in the world. The Film City, opened in 1996, spread over 2,000 acres of land studded with hills, vales and lakes, has few parallels as both a tourist attraction and major film-making facility. The city encompasses massive buildings, gardens and other sets suitable for filming movies. Inside the city are complete facilities for pre-production, production and post-production work on movies. In addition, there are theme parks, rides and other attractions, opportunities for shopping and dining. There are three hotels inside the city ca