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In the 1970's, the South Korean capital of Seoul embarked on a course of development that would eventually cause it to become the world's 12th largest trading nation and a major exporter of cars, consumer electronics and computer components. Following the 1997 Asian financial crisis, economic growth made a strong rebound in 1999, and the economy continues to perform well thanks to a wide variety of exports. Today, with the restoration of the Cheonggyecheon - the stream running through the center of Seoul - the city is embarking on a mission to merge its spiritual soul with its newer, high-tech persona, in order to provide a higher quality of life for its citizens. *** Local Caption *** Myeong-dong downtown area is one of the most popular and crowde fashion center in town.