Giorgio Busnelli, CEO B&B. Ever since its foundation in 1966, B&B italia has been a leader in the contemporary furnishing sector. the company has won international acclaim as a representative of italian furniture design, both for homes (B&B Italia home division) and public areas (B&B Italia contract division). The group's headquarters are located north of milan, in a prestigious building designed by renzo piano and richard rogers. It is famous for the alchemy resulting from a mix of creativity, innovation and production that creates modern, yet timeless, pieces of furniture. B&B Italia collaborates with international designers, leaving its own distinctive mark on each product: every design is unique, an exemplification of the values of research, creativity and function. The importance of research, which has always been a fundamental aspect of the group's development, is evident in the in-house research and development centre.